Day one in NYC and we made a pit stop over at The Metropolitan Musuem, in Manhattan.

This is just one of NY’s many jewels, but a lot of locals and the homies from Jersey included, have never stepped foot into this place.

First time for everything….aside from it’s impressive collection, the real great part about this museum is it’s architecture and overall space. Aside from the Getty, no other musuems back at home can compare. Take a look…..

The homey Freddie Gibbs came through to plot the next project. Stay tuned…

Justin came through for a second sitting….

Here’s a recent look inside the studio from the good people at HypeBeast , directed by the homey Willie T.

“I claim to be an average man of less than average ability. I have not the shadow of a doubt that any man or woman can achieve what I have, if he or she would make the same effort and cultivate the same hope and faith.” ~Gandhi

A final overview of Art Center. Take a look….

It’s a wrap. Let the real work begin….

To give you a taste, I took a peep into the transportation department. Everybody from Bentley, Aston Martin, BMW, Audi to your Toyotas, Nissans and everyone in between come through to fish out the raw, uncorrupted, and fresh ideas of the people that are soon to be dictating every look, angle, material, and functionality of every car brand in the market. At this point- consistent, efficient functionality, and superior design is a priority for brands in general.  So the cars, regardless if it’s about  luxury or basic needs, has to meet realistic distribution numbers, produced with quality attention, and at the end of the day–look good.

So in this section, concepts are developed for the select brands showcasing every single aspect of the given series of a model. Everything from interior design, exterior design, type of metals/materials, technology intelligence used to operate the vehicles–but all coming from a new perspective of design to sustainability, pushing the market to constantly be in an innovative state from competitors.

The homie Alexandar has his projects on lock to aim at BMW, taking current models and evolving them into a new breed of hybrid vehicles.

Models like these are started from scratch. A block of clay is laid out and hand carved to sculpt and describe every shape, line, and detail of the exterior body.

There’s a thousand other processes to get to this point, but eventually digital renderings are completed to show the presentation at large with the 3D model front and center. And again every detail backed by a purpose and accounted for.

For example, check out the design on the inner framework of the tail lights below. Shrink that down  8 times and it would belong in the little red compartment on the model above as the actual light bulb.

So the true quality and strength of any transportation vehicle begins with design. Just because you see your favorite rapper driving it, doesn’t necessarily mean it’s superior in quality. The amount of attention put into the actual fundamentals that form a car is where the art is. What is used through branding and business strategies by the larger companies to make you believe your ‘luxurious’ is a whole other art in itself……which brings us to the AD department–up next.